Now Reading

Title
UX Strategy
Author
Jamie Levy
This book has been changing the way I look at UX Design. In fact, I feel guilty for not having read this book sooner in my career. It’s opened up my eyes to that UX Design is really just a tiny part of the bigger picture.
The book has taught me a critical thought process, in how to determine whether a new product will be successful or not. Now when someone comes to me with a new app idea, I can simply put it through my method process and see if it can be successful. If not successful, then what do we need to do to make it successful.